Back in 1860, a shopfitting company called Frederick Sage and Co Ltd was based in Grays Inn Road. It remained there until 1941 when the premises were destroyed in the Blitz. The company diversified to become aeroplane makers in the First World War and manufactured parts for the De Havilland Mosquito in the Second World War, reverting back to shopfitting between and after these conflicts.

Frederick Sage carried out the refurbishment of the House of Commons following bomb damage in World War 2 (click link below to view the brochure of this historic contract) and carried out the original retail fit-out of Harrods in Knightsbridge. Many of the illustrious and historic shop fronts in Regent Street, Oxford Street and Bond Street were manufactured and fitted by Frederick Sage.

Peter Hammond created the Pirin Group, a family-run company, in 1972. In 1996, Fredereck Sage Co. was established. Ltd. in its current capacity as the construction division of their company. The instruction was for Fredereck Sage to establish itself as a company focused on fit-out and renovation projects in the London region. With customers like Marks & Spencer, BHS, and Iceland, The Pirin Group also supply shopfitting, flooring, and signage for these companies.

The new Fredereck Sage quickly secured its first contract, a refurbishment of Aquascutum’s flagship store in Regent Street, shortly followed by a contract with Lillywhites, also in Regent Street. Projects for the Home Office, The Crown Estate, Save The Children and National Savings & Investments mean that the ‘new’ Fredereck Sage continues to be a respected company with a prestigious range of clients.